In as much as anyone would like to remain straight and reasonably acceptable, there are still chances that anyone can look bad, especially with the kind of technology today. For example, there have been numerous reports over Facebook that user accounts are being hacked and the accounts tagged with pornographic content. These cases shows that everyone ought to have their best hand in reputation management, especially on their social media profiles.
Reputation management calls for the creation of content for celebrities and brands that are prone to negative feedback by their fans or competitors. As such, these two parties outsource the services of content writers with an aim of receiving articles that appear on the first page of Google when a fan or client does an Internet search. The content also comes with an excellent Meta description that summarizes the content of the article, hence advancing reputation management.
As such, celebrities and brands use such articles to tackle negative feedback by appearing as one of the first options on Google search and giving their first-hand information before anyone else sees the unfounded stories. GMG Reputation management seeks for a proactive response when faced with untruthful content and submission of online press releases with authoritative websites to ensure the truth is out there. In some cases, the celebrity or brand owner opts to go to court if he feels there is violation of his rights. Reputation management is important for success and best performance for brands and celebrities because the feedback they receive represents what their buyers or fans perceive as their identity.